Customer Engagement Specialist

 About the job

At Bayer, we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ‘Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity, and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities, and redefining ‘impossible’.
We’re a digital-first culture and have our fingers of the pulse of cutting-edge tools and methods that can advance our organization and help us serve our customers better and more efficiently. Because of this, we’re always on the lookout for candidates who are passionate about digital in their professional and personal lives, and who recognize technology as a powerful tool for streamlining processes and improving the business overall.

At Bayer, we welcome with open arms the melting pot of nationalities, ethnicities, lifestyles, outlooks, and attitudes that the UAE has to offer. we also welcome applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, religion, family status, pregnancy, or any unlawful criterion under applicable law. We are committed to treating all applicants fairly. Your unique experiences and perspectives are what make us stronger.
We’re on a mission to advance the lives of those who work with us and support their career growth through our unique capabilities’ development programs, Project Assignments, and Professional Development Assistance Programs

Come grow with us.

Do Something That Moves you

• Develop a list of HCP (Speakers /non speakers) and continuously update it as per market dynamics.
• As a trusted partner she/He will lead a deep discussion in regular preplanned one to one discussion with His/her customer list to identify Scientific areas of major interest.
• As a trusted partner she/he will act as the primary (but non-exclusive) point of contact between stakeholders and Bayer; the CES shares the HCPs community needs internally, seek support and guidance from cross functional team.
• She/he to mutually co-create content with Her/his speaker list which mutually satisfy HCP universe scientific interest and Bayer promotional objective.
• In an effort to create a yearly educational calendar the CES will contract HCP speakers for a number of talks per year, such talks will be integrated in a curriculum and will be repeated in different meeting formats.
• In coordination with Cross functional team such talks will be integrated in different meeting formats (Scientific lectures, Peer to Peer talks, Debate sessions ,3rd party symposia, national and regional initiated Bayer events, ..........).
• She/He will be responsible to report all his one-to-one interactions to VEEVA and to integrate HCP insights to support future brand messaging and content creation.
• In collaboration with MSO team (back-office support) She/he has to plan and align meetings calendar, meeting invitations based on micro segmentation and HCP target needs.
• Work closely with Virtual Event expert (DT-CPH team) to utilize engaging (hybrid) meeting formats and features in events across the yearly educational calendar.
• When needed the CES will facilitate the virtual meetings.
• Retains flexible time management in hybrid environment (eg: time allocation of F2F vs virtual engagements to meet business objectives to maximize HCP engagement across larger geographies)
• She/He needs to align with his peers to co-invite to meetings when appropriate and as per meeting setting and format.
• Facilitate digital networking of like-minded HCPs and educate and influence non-loyalist HCPs to increase their adoption of Bayer brands.
• Display great level of discipline and quality in maintaining ‘Data entry’ related to customer profile information, daily activities, event reporting, PGMI reporting, channel preference, customer insights, adoption ladder and samples as required on Veeva.
• She/He will be responsible to report all his one-to-one interactions to VEEVA and to integrate HCP insights to support future brand messaging and content creation and contributing to the on-going micro-segmentation process.
• Maximizing customer experience by monitoring and optimizing activities, content and channels (data driven decisions) to provide the greatest value / impact to the customer.
• Despite being a communication expert, the CES will continue to be responsible with other Team members (known as Nucleus Team) on achieving nucleus related financial targets in his counry scope.
• Along with the marketing team, leverages insights about specific customers segments generated from virtual meetings to build on the next best action in the Customer Evolution Campaign (CEC).
• Ensures strong collaboration with Cross functional team to drive the implementation of tactical campaigns within a customer evolution campaign to drive movement of key customers across adoption ladder.
• As per various Nucleus needs and in alignment with ITM /CEM and CF team CES may contribute to KAM and tender management plans and activities (account mapping, KAM planning, tender process).
Your Experience
• Holds bachelor's degree in pharmacy or biological sciences.
• Minimum 3 years of relevant experience within the pharmaceutical industry in the Cardiorenal therapy area within Gulf region.( Gulf experience is a MUST)
• Excellent stakeholder engagement record including partnering with TLs and institutes is required.
• Strong business acumen with desired expertise in commercialization, medical and customer experience excellence
• Strong scientific knowledge and ability to interpret scientific data in the therapy area she/he is assigned to.
• Hands on Experience of using digital & Virtual means and tools is a must.
• Able to expertly operate Bayer virtual platforms and digital tools to provide exceptional customer experience in virtual meetings and capture individual HCP-level data in virtual setups.
• Maintains growth mindset to work through new working models and proactively identifies areas of improvement with the new hybrid responsibilities.
• Good understanding of agile ways of working is desired
• Robust understanding of medico-marketing strategies and tactics
• Proficient in English to collaborate internally & across the broader organization enterprise is highly desired.

Empowered to Achieve

At Bayer, we’re all about advancing life for those who work alongside us. We pride ourselves in leading the region with our progressive Flexible Working Arrangements policy to help you achieve that fundamental work life balance, giving you the freedom to work when you want, where you want, in addition to our exceptional parental leaves. Our competitive compensation packages and exciting dynamic working environment are designed for you. Join our global organization where you’ll find thrilling opportunities for personal and professional growth, assignments, learnings, and career advancement, while enjoying the freedom to express your individuality. Whether you are a free bird, a loving mother, a devoted father, a caring family member, a passionate social butterfly, a lifetime learner or whoever you choose to be, we care about who you are, and we welcome you to bring your true self be part of something bigger, to Be You at Bayer.
We are dedicated to building an inclusive workforce and welcome applications from qualified individuals with diverse abilities who meet the specified criteria for this position because they are at the forefront of our minds as we recruit top talents.
If you are a person with disability and wish to apply, please send your CV directly to BME.InclusiveOpportunities@bayer.com, with the job vacancy title mentioned in the subject line.